Women, Infants, and Children

Price County WIC program is here to provide nutrition education, breastfeeding assistance along with healthy food options tailored to meet the needs of pregnant and postpartum women, infants and children til the age of 5. There are many food choices available for each type of participant.

The WIC program is currently using a debit card system to provide benefits. These benefits can be used at any WIC approved store in the state of Wisconsin. We recently added an app for smart phones to help participants monitor benefits, scan items to check if WIC approved, search for a store and so much more.  These upgrades the past year have been a blessing for all involved.

If you would like to learn more about WIC or are curious if you would be eligible please call us at 715-339-3054 or email us at the link provided. We are here to serve you!

Program Description

The purpose of the Special Supplemental Nutrition Program for Women, Infants and Children (WIC) is to promote and maintain the health and well-being of nutritionally at-risk pregnant, breastfeeding and postpartum women, infants and children. The Wisconsin WIC program provides supplemental nutritious foods, nutrition and breastfeeding information, and referral to other health and nutrition services. WIC promotes and supports breastfeeding. The Wisconsin WIC program is administered by the Department of Health and Family Services. 

General Program Requirements

In order to qualify for this benefit program, you must be a resident of the state of Wisconsin; a pregnant, breastfeeding and/or postpartum woman; an infant or child up to 5 years of age; and individually determined by a health professional to be at nutrition risk.  A person who participates or has family members who participate in certain other benefit programs, such as the Supplemental Nutrition Assistance Program (SNAP), Medicaid or Temporary Assistance for Needy Families (TANF), automatically meets the income eligibility requirement. 

Your Next Steps

The following information will lead you to the next steps to apply for this benefit. 

Application Process 

To apply, set up an appointment at the WIC clinic closest to you, click here for a list of locations.


For more information click here to visit their website.
For questions about this service, or to schedule an appointment, please call (715) 339-3054 or email wic@co.price.wi.us